Kerasma > Greece’s offering to the world July 7, 2007
Posted by grhomeboy in HMN>FoodGreece, HMN>GreekFoodCulture.trackback
Contemporary Greek cuisine reflects the distinct characteristics of the land and sea it evolved from, bridging the ancient and modern > our table springs from the tradition that generations of cooks have passed on always respecting the exquisite quality and simplicity of traditional ingredients, such as olive oil, olives, feta cheese, Greek yogurt, honey, Greek red saffron, mastic gum, fishery products, wine and ouzo, that flourish in the temperate Greek-Mediterranean climate and to transform them into nourishing, delicious, simple-to-make dishes.
One of life’s greatest pleasures derives from the sharing of food, Kerasma, with friends and loved ones. Our branded treat, Kerasma, is meant to impart a message > that Greek cuisine is an ideal cuisine to share. As part of the Kerasma initiative, we put together a team of the country’s top chefs who work on a continual basis creating simple and nutritious recipes that showcase contemporary Greek cuisine.
Kerasma highlights the values of Greek Mediterranean gastronomy > Acting as an ambassador brand, Kerasma will encompass the core values of Greek lifestyle > enjoying good food, drinking fabulous wines and beverages and sharing rare moments with family and friends.
Experience the Greek Kerasma in the language of flavors >
- Learn more about the Kerasma initiative
- Share the values of Greek Mediterranean Cuisine
- Discover Kerasma recipes
The Greek Mediterranean gastronomy through Kerasma conveys >
- The values and the ritual of sharing
- The contribution of the Greek diet to a long and healthy life
- Respect for the uniqueness of each ingredient, its natural flavor and high nutritional value
- The bridging of tradition and richness that have been passed down from our ancestors with the requirements and the nutritional trends of today’s consumers
- Quality over quantity, simplicity over needless complexity, satisfying the heart and soul
- Breaking free from the plain, fast food and beverages that lack inspiration
Kerasma escapes conventional food. It reveals the values of Greek Mediterranean gastronomy. It brings the pleasure of food and beverages to your everyday table.
Kerasma > treating the world to Greek food, wine and beverages > The Hellenic Foreign Trade Board and the Hellenic Ministry of Economy and Finance, in close collaboration with the food and beverages sector Associations, the Ministries of Development, Rural Development and Food and Tourism, and the National Tourism Organisation, have conceived an idea to promote the country’s untapped wealth of delicious foods and beverages through the Greek gastronomy and tourism.
Kerasma is the name chosen for the campaign which aims to bring Greek food, wine and beverages closer to the mind, hearts and palates of consumers and trade professionals around the world.
Related Links > http://www.kerasma.gr/pages.asp?pageID=2&langID=2
