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Greece: feature country for Mediterranean Travel Fair May 24, 2006

Posted by grhomeboy in Tourism.

Greece has been announced as the feature country for Mediterranean Travel Fair (MTF 2006), which will take place in Egypt on 5 – 7 September 2006, as part of its continued endeavours to use high-profile events to externally market its hospitality industry.

Greece has participated in Mediterranean Travel Fair since its inception in 2000 and is considered one of the most valued exhibitors in the exhibition.

The feature country idea was initiated in 2005 by Mediterranean Travel Fair organiser Reed Travel Exhibitions as part of its continued drive to deliver more value to participants. It was designed to achieve maximum visibility for a specific exhibiting destination every year, hence enabling it to capitalise on the full range of opportunities, which the event creates. Greece was selected as the 2006 Feature Country in light of the intensive advertising campaign that it has undertaken prior and since the Athens Olympics to market the country as a premier tourist destination.

Since inception in 2000, Mediterranean Travel Fair has established itself as a main platform for showcasing the tourism industry in the Eastern Mediterranean region and enhancing awareness of existing opportunities by bringing key industry players face to face under one roof.

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