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Greek coffee culture > frappe! January 13, 2007

Posted by grhomeboy in Greek Food Culture.
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Shaken, not stirred > Greeks worship coffee cold and frothy

The Greek frappe coffee  The frappe, a foamy, caffeine-packed cold coffee drink has been popular in Greece since it was first made some 50 years ago. Greeks often will spend hours socializing over this drink.

It started by accident in 1957: A representative from the Nestle food company couldn’t find any boiling water to make his coffee at an international trade fair in Thessaloniki, northern Greece. So he used cold. And thus was born the frappe, the foamy, caffeine-packed drink that became an icon of Greek pop culture.

Fifty years on, while Americans guzzle innumerable fancy chilly copycats, Greeks remain loyal to their simple cool coffee, imbibing everywhere from the beaches to Athens’ numerous upscale cafes. In fact, the frappe (pronounced fra-PAY) has become its own industry. Supermarkets carry hand-held electric foam beaters, while roadside kiosks keep frappe kits in their fridges. Tips are traded on the merits of thick froth, straw placement, and the best time to drop the ice into the mix.

“Frappe looks so thick, but it glides through the straw so easily,” said Daniel Young, an American food critic who teamed with his wife, Vivian Constantinopoulos, to write a coffee-table book on the subject.

It may drink smooth, but it has a kick. Young says many frappes have four times the caffeine as an espresso. And it is fueled by something considered the dregs of the beverage world in many countries, instant coffee.

Frappe is a simple beverage. A spoonful of instant coffee is combined with water, sugar and sometimes milk, then shaken vigorously in a cocktail mixer. When to add the ice, during or after shaking, is hotly debated. The resulting dark drink has a foamy head so large it resembles a half-pint of Guinness more than a coffee. How the freeze-dried coffee drink became a national craze is hard to say, but supporters insist it matches Greeks’ erratic lifestyle: Laid-back Mediterranean with bursts of energy thrown in.

Young and Constantinopoulos, whose book is titled “Frappe Nation” (Editions Potamos, 2006), believe Greeks’ relationship with the drink is rooted in their centuries-old thirst for public dialogue and social interaction. “It doesn’t have to do with quality or quantity, but it is more about the way people sit and enjoy,” said Constantinopoulos, who claims the average person takes 93 minutes to drink a frappe.

In fact, coffee shop owners price their products accordingly, charging customers likely to keep their tables for a couple of hours as much as $7.50 for a coffee. Much of frappe’s appeal lies in its longevity. Even as the ice melts, the foam, which contains coffee granules, mixes with the ice and the drink replenishes itself.

“If you time it perfectly, it will stay consistent throughout,” Young said. “Greeks turned it into something that is supposed to be instantaneous and made it a three-hour ordeal.” “To Greeks, there is no such thing as instant coffee,” Constantinopoulos said.

Frappe >

1 tablespoon instant coffee
1 tablespoon hot water
1/2 cup cold water
2 tablespoons milk
1 to 2 tablespoons sugar
3 ice cubes

In a blender or cocktail shaker, dissolve the coffee in the hot water. Add the remaining ingredients and blend or shake until very frothy. Pour into a cold glass and serve immediately. Makes 1 to 2 servings, or about 1 1/2 cups.