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Aldi in Greece February 14, 2007

Posted by grhomeboy in Business & Economy.

Europe’s biggest discount grocery retail chain, Aldi, is planning to invest about 700 million euros in Greece to create a network of 350 stores, its officials stated in the Austrian press.

The German firm owns more than 6,600 stores in Europe and its 2005 turnover came to 32.3 billion euros. It is not clear yet whether it will develop in Greece under the name Aldi or opt for its other brand name, Hofer.

With Aldi entering the Greek market, all major players in discount food retailing will have a presence in this country after the penetration of Dia, Lidl and Plus. They total 550 stores and more than 800 million euros in turnover.

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