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MTN takes over Cyprus’ Areeba September 23, 2007

Posted by grhomeboy in Telecoms.
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You may have seen the billboards with the catchy “Y’ello” logo and bright yellow background heralding a new mobile phone provider in Cyprus.

Actually, appearances can be misleading. The ads do not refer to a new entrant in the local telecom market; it’s just that Areeba has changed its name. So forget Areeba, folks. From now on, it’s going to be known as MTN. The name change is due to Investcom, Areeba’s parent company, having been bought outby South African telecom giant, MTN.

Areeba, which has 16 percent of the market share in Cyprus with some 122,000 subscribers, will continue providing their normal mobile services, but reportedy also plans to get into the landline business.

According to reports, internet providers PrimeTel have approached both MTN and CyTAmobile Vodafone with an offer to create a package combining broadband, landline and mobile phone services. So watch this space.

Mobile Telephone Networks (MTN) is a South African cellular network operator and is listed on the Johannesburg stock exchange. Launched in 1994, it now has close to five million subscribers. MTN’s GSM network is one of the largest in the world. The company, which is primarily active in the African continent and the Middle East, will be one of the sponsors of the 2010 FIFA World Cup in South Africa.

Related Links > http://www.areeba.com.cy

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