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Laser Investments signs Coffee Beanery EU franchise rights September 26, 2007

Posted by grhomeboy in Business & Economy, Food Cyprus.
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Cyprus’ Laser Investments Public Ltd. (LAS) announced the signing of a new master franchise agreement between its subsidiary Big Scorer Enterprises Limited and Coffee Beanery Limited for the exclusive development of Coffee Beanery chain in more than 15 countries. Big Scorer Enterprises Limited has also received authorisation to change its name to Coffee Beanery Europe Ltd.

With the signing of the new agreement, the Company has clinched the franchise rights for the following 24 countries: Cyprus, Greece, United Kingdom, Germany, France, Italy, Spain, the Netherlands, Sweden, Portugal, Ireland, Poland, Turkey, Romania, Bulgaria, Latvia, Lithuania, Moldova, Ukraine, Slovenia, Serbia, Albania, the Czech Republic and Bosnia Herzegovina.

The Company aims to sign agreements with the countries above via third parties, persons and/or companies, with wide experience and know-how in the specific sector. Following this strategy, which has been used in the past with great success, the Company will increase its revenue, since the sale of the rights of the countries above in relation to the royalties that the Company will receive, is expected to generate huge profits.

Businessmen from several countries such as England, Greece, Albania, Bulgaria, Turkey and Poland have already expressed their interest. The Company evaluates each case separately.

The Company runs successfully two Coffee Beanery cafes in Cyprus: one in Engomi, Nicosia and one in Limassol. Two more cafes are expected to open in Limassol in September and in Nicosia in October.

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