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Art on and in the bottle October 11, 2007

Posted by grhomeboy in Food Cyprus, Wine And Spirits.
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Limited edition wine bottles launched in Paphos, Cyprus

Wine containers have always been marked to give the drinker a rough idea of the history of the wine. When excavating the tomb of Tutankhamen, Howard Carter found a stock of small amphoras each inscribed with the vintage, vineyard and name of the winemaker. Then, in the 18th century, labels were introduced made of parchment. Later, when glue was commercially available, labels pasted onto wine bottles became the norm.

Over the years many famous artists have been commissioned to create unique wine labels for such illustrious houses such as Mouton Rothschild, and keeping up the tradition here in Cyprus is young wine maker Angelos Tsangarides in partnership with artist Joep Klinkenbijl.

Angelos, owner of the Tsangarides Winery, last month celebrated the launch of his limited edition wine labels at the Palia Polis Restaurant in Paphos. He had commissioned a triptych from artist Joep Klinkenbijl, which will be now be displayed on the bottles of his 2006 range of excellent Ayios Ephraim: rose, red and white. During the cocktail reception, the artist then offered the art work up for auction, which went on to generate much needed funds for the Paphiakos Animal Welfare Charity.

Just for the record, there have been some minor scandals regarding the use of risque artwork on wine labels. A fine example has to be the launch made in the 1980s by a now famous winemaker of his sparkling burgundy carrying the name Rene Pogel. This seemed innocent enough and sales went very well until, that is, someone worked out what Rene Pogel meant when spelt backwards. The wine then had to be hastily withdrawn, but unfortunately I have never seen the label used to accompany the bottle, this I believe could be a real collector’s item now.

Tsangarides Winery > Lemona Village, Paphos. Opening hours Saturday and Sunday 9am-6pm or during the week by appointment. Tel: 26 722777 or 99 459232.

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