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New interactive game-show in Greek TV October 24, 2007

Posted by grhomeboy in Media Radio TV.
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2waytraffic International has shored up deals for its young-adult-skewing interactive game-show format TXTC with Greece’s Mega Channel.

TXTC, targeted at teenagers and under-25s, pits two teams against each other to challenge their texting skills. The two four-member teams compete in fast-moving rounds by typing their answers into giant mobile phones using their feet, earning “talktime” as they advance, to be used in the final round where one team plays for a prize. The studio-based format, which was recently acquired by 2waytraffic, features two larger-than-life-sized mobile phones built into the studio floor that contestants can use to text their answers. The format was created by Tony Dortie for Triple T Entertainment, and has aired on SCTV in Thailand and Indonesia and HTV in Vietnam.

Under the new agreements, Greece’s Mega Channel’s weekly series, known as Sumusu, launched earlier this month, already winning 50 percent of the 15 to 24 demographic.

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