Mediterranean Travel Fair 2006 > Greece featured country

Greece has been declared Feature Country for the Mediterranean Travel Fair (MTF 2006), which will take place in Cairo, Egypt on September 5 – 7, 2006.

The declaration is a result of the continued endeavours of Greece to use high-profile events to market its hospitality industry externally.

Greece, considered one of the most valued exhibitors, has participated in the Mediterranean Travel Fair since its inception in 2000, as a travel exhibition dedicated to showcasing tourism in the Eastern Mediterranean region and raising awareness of changing travel trends within the industry.

The Feature Country idea was initiated in 2005 by Mediterranean Travel Fair organiser Reed Travel Exhibitions as part of its continued drive to deliver more value to participants.

It was designed to achieve maximum visibility for a specific exhibiting destination every year, hence enabling it to capitalise on the full range of opportunities which the event creates.

Greece was selected as the 2006 Feature Country in light of the intensive advertising campaign that it has undertaken prior to and since the Athens Olympics to market the country as a premier tourist destination.

Since its inception in 2000, Mediterranean Travel Fair has established itself as a catalyst for growth and a main platform for showcasing the tourism industry in the Eastern Mediterranean region, enhancing awareness of existing opportunities by bringing key industry players face to face under one roof.

“We are certain that our participation as a Feature Country will significantly contribute to our ongoing profile-raising campaign of tourism in Greece. Egypt is a very important market for us and so is the entire Eastern Mediterranean region and we strongly believe MTF is the right platform to use to access this whole region,” a source at the Greek Ministry of Tourism said.

“We are very proud to have Greece as the Feature Country of MTF 2006,” said Mr Chris Chackal, Group Exhibition Director.

“The Feature Country, as well as many other initiatives in the pipeline, demonstrate our commitment to continuously improve and to establish Mediterranean Travel Fair as a truly world class event.”