Fashion > Inditex Greece Skhuaban store July 29, 2006Posted by grhomeboy in Fashion & Style, Shopping.
Inditex Greece Skhuaban store > ‘fashion format for kids’
The fashion format for kids of the Inditex Group that operates in Spain and Portugal under the brand name Kiddy’s Class launched in Karditsa its first store in Greece. In Greece as well as in the rest of the new international markets that the format will enter, it shall expand under the brand name Skhuaban.
The store of Karditsa has a sales area of 200 m², and is located on the main shopping street of the city. Kiddy’s Class launches its stores in small and medium size cities and in the shopping areas of large cities where Zara can not be present, or where the fashion offer for kids of the current stores can be supplemented. The expansion of the brand outside Europe shall follow these same guidelines.
The opening in Greece means a step forward towards the international expansion of the chain, which is characteristic of all the formats of Inditex. This opening, will be followed by the first Skhuaban store in Italy over the next months, and its entrance into the French market is expected in the short term. Kiddy’s Class/Skhuaban today have 160 outlets, 141 in Spain and 19 in Portugal.
This format will grow outside Spain and Portugal under the brand name Skhuaban, which is already present in different items of the collections of the format for the last seasons.
The first Kiddy’s Class store was launched in Spain in 1991 and the figures generated by said stores were part of the Zara format. In 2002, the Group decided to foster its presence in the segment of fashion for kids with the development of Kiddy’s Class as an independent chain. Since then, this format has opened upwards of 100 new stores in Spain and Portugal, to which must be added the future growth outside these two countries. Its turnover in 2005 reached 29 percent, with 155 million euros, representing 2.3 percent of the turnover of the Inditex Group.
Inditex Group is one of the worlds largest fashion distributors, with eight sales formats – Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home y Kiddy’s Class, boasting 2,696 stores in 62 countries.